Marketing Proposal: “Just Dance It Out” Community Flash Mobs

Presented by WES JOHNSON – The “Dance It Out” Guy

Overview

As the viral sensation known as the “Dance It Out” guy, I have built a passionate and engaged social media audience around the power of dance, positivity, and community. With more than 30 million views in less than three months! My team and I are now offering exclusive paid partnership opportunities for companies and community partners to join us in bringing high-energy, community-driven dance flash mobs to their locations.

This initiative will generate viral, high-quality content that showcases brands as leaders in community engagement, fun, and inclusivity. Each event will feature a short community dance party, multi-angle video production, and strategic social media promotion to maximize reach and impact.

Proposal Summary

We propose a paid partnership in which participating companies sponsor “Just Dance It Out” community flash mobs at their locations or a location in their community. Each location will benefit from an unforgettable in-store/parking lot experience that boosts foot traffic, social media exposure, and brand goodwill.

What’s Included in the Partnership:

✔ Event Planning & Execution: My team organizes and leads a large-scale dance flash mob at each participating location.

✔ Video Production & Social Media Exposure: Professional multi-camera and drone footage, edited into a dynamic 1-minute viral video for social media.

✔ Branded Merchandise Distribution: Each location purchases a block of my branded “Just Dance It Out” T-shirts for participants, reinforcing brand association with your company logo also printed on each shirt.

✔ Behind-the-Scenes Content & Company Messaging: Engaging footage highlighting company culture, employee participation, and customer interactions.

✔ Community & Employee Engagement: Encourages customer participation and strengthens local community ties.

Deliverables Per Location

1. A Full “Dance It Out” Flash Mob Experience at the selected company/store location.

2. A High-Quality, Viral-Ready Video including:

• Professional multi-angle and drone footage

• Behind-the-scenes clips & company messaging

• A final 1-minute viral edit, branded for the location (e.g., Just Dance It Out: Gillette, WY | Home Depot Edition)

3. Social Media Promotion & Engagement Strategy:

• Content shared across my viral platforms, optimized for maximum reach.

• Strategic brand placement ensuring strong association with the event.

• Encouragement of user-generated content (UGC) with event hashtags.

4. Branded Merch Distribution:

• Each location purchases a block of my official “Just Dance It Out” T-shirts to distribute to participants.

Marketing Benefits for Your Brand

✅ Massive Social Media Exposure: Leverage my viral reach to showcase your brand as a leader in fun, community-driven marketing.

✅ Enhanced Foot Traffic & Sales: The event draws crowds to your location, increasing potential purchases.

✅ Positive Brand Image: Align your company with a movement that promotes joy, health, and inclusivity.

✅ Engaging Content for Your Channels: Fully edited, high-quality video assets for your company’s own social media use.

Investment & Partnership Options

We offer customizable partnership packages based on the number of locations and deliverables. Packages include single-location activations, regional campaigns, or multi-state brand takeovers. Pricing is structured based on:

• Number of locations participating

• Scale of production (additional filming crew, special requests, etc.)

• Additional brand integration requests

Let’s collaborate to create an unforgettable viral marketing experience!

Next Steps

I’d love to discuss how we can tailor this partnership to fit your brand’s goals. Please reach out, and let’s “Just Dance It Out” together!